Frequently asked questions
Frequently Asked Questions
What makes Swarnishq jewellery different, and everything else people ask.
40 answers, grouped by topic. They are the same answers as the Help Centre — this page simply sits beside the policies, for when you are already reading the terms.
- Effective date
- 16 May 2025
- Last updated
- 16 May 2025
Frequently asked questions
- Understand the Truth Tag
Yes. The gold in a Swarnishq piece is declared as 24K pure gold, and the exact declared 24K gold weight is printed on the Truth Tag that comes with the piece and repeated on your invoice.
What is different is that we also tell you the rest. Every piece declares three separate numbers — declared 24K pure gold, other / alloy weight, and gross weight — so you know precisely how much of what you are holding is gold.
The declared gold component is intended and declared as 24K pure gold and may be independently assessed through appropriate refining / testing methods.
- What is Swarnishq?
Swarnishq is new-generation 24K jewellery: designs that carry far less precious-metal weight than a traditional piece of the same size, made possible by a different manufacturing system.
- Every piece declares its 24K pure gold weight separately from its other weight and its gross weight.
- Every piece carries a Truth Tag with its own Product ID.
- Every piece carries our promise: 100% Buyback on Eligible Declared 24K Pure-Gold Content*
*Subject to applicable terms, eligibility and recoverable weight.
- How it is made
Because of how it is engineered. Advanced design and manufacturing let a piece reach its full size, form and finish without needing the precious-metal weight a conventionally-made piece of the same scale would require.
It does not change what is declared. The gold that is there is declared as 24K pure gold, to three decimals, on the Truth Tag.
- Compare & understand
On its own, pure gold is soft — which is exactly why traditional 24K jewellery has always been limited to a small set of shapes.
A Swarnishq piece is built as a structure: the declared 24K pure gold is carried by an engineered internal system that gives the piece its strength and holds its form. That is what the other / alloy weight on the Truth Tag is, and it is why these designs can be worn rather than stored.
- Smart Wealth
Smart Wealth is our name for what changes when a piece needs less precious-metal weight to be beautiful: the same budget reaches further, and more of what you pay goes into the design you actually wear.
Smart Wealth is not a return, a valuation, an investment product or a resale estimate. Nothing about it is a promise of future value.
- Find a store
Yes. You can visit a Swarnishq store, or book a consultation — in-store or as a video call with an advisor who will show you the pieces and walk you through the Truth Tag.
Advisors are available Mon – Sun, 10 AM – 8 PM.
Prefer the full Help Centre?
The Help Centre has the same answers with a search across all of them, a worked Truth Tag example and the promises laid out side by side.
Open the Help CentrePlainer language
The Help Centre answers the same questions without the legal scaffolding.
Open the Help CentrePlease read the policies carefully before placing your order. By continuing, you agree to our Terms & Conditions.
Effective 16 May 2025 · Last updated 16 May 2025
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- Human-first supportA person, not a script.
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- Mon – Sun, 10 AM – 8 PMEvery day of the week.