3 collections. One declaration on all of them.

Row by row.

Every row below is measured, not written. Open “Why it matters” on any row to see what the number is actually telling you.

• What it is for

  Nithya

  Everyday elegance for every you.Light, wearable pieces made for the days you never take off. Declared 24K pure gold, kept effortless.

  Alankar

  Office to occasion. Effortlessly you.Considered design that moves from a work day into an evening without changing a thing.

  Parampara

  Timeless. Traditional. Treasure forever.Heritage silhouettes crafted with modern engineering, so tradition can be worn far more often.

  Why it matters

  The three collections are not tiers — none is a better version of another. They are built around different moments, so the honest first question is which moment you are shopping for.

• Typical occasions

  Nithya

  Everyday · Office Wear · GiftingEveryday 17 · Office Wear 15 · Gifting 11

  Alankar

  Dinner · Office Wear · EverydayDinner 11 · Office Wear 11 · Everyday 8

  Parampara

  Festive · Wedding · BridalFestive 12 · Wedding 9 · Bridal 6

  Why it matters

  Counted from the occasion tags on every design in the collection, most common first. It describes what the collection actually contains, not what it aspires to.

• Design language

  Nithya

  Minimal · Contemporary · ElegantMinimal 17 · Contemporary 7 · Elegant 7

  Alankar

  Contemporary · Elegant · MinimalContemporary 12 · Elegant 7 · Minimal 6

  Parampara

  Traditional · Statement · ElegantTraditional 13 · Statement 6 · Elegant 5

  Why it matters

  The style tags carried by the collection's designs, most common first — minimal, elegant, traditional, contemporary or statement.

• Declared 24K pure gold

  Nithya

  0.940 g – 5.360 gTypical piece 1.750 g

  Alankar

  1.120 g – 9.350 gTypical piece 2.860 g

  Parampara

  1.860 g – 12.640 gTypical piece 4.680 g

  Why it matters

  The declared 24K pure-gold weight is the only weight the buyback promise is measured against. Comparing collections on this number — rather than on gross weight — is the comparison that matters.

• Gross weight

  Nithya

  2.200 g – 12.600 gDeclared 24K gold + other / alloy weight

  Alankar

  2.700 g – 22.200 gDeclared 24K gold + other / alloy weight

  Parampara

  4.400 g – 31.600 gDeclared 24K gold + other / alloy weight

  Why it matters

  Never assume gross weight equals gold weight.

• Price range

  Nithya

  ₹15,900 – ₹72,900MRP, inclusive of all taxes

  Alankar

  ₹22,400 – ₹1,24,900MRP, inclusive of all taxes

  Parampara

  ₹26,900 – ₹1,68,900MRP, inclusive of all taxes

  Why it matters

  MRP, inclusive of all taxes. Lowest and highest live design in the collection — nothing is averaged and nothing is rounded.

• Designs available

  Nithya

  18 designsNecklaces 2 · Earrings 5 · Pendants 4 · Bracelets 2 · Bangles 2 · Rings 3

  Alankar

  15 designsNecklaces 3 · Earrings 3 · Pendants 2 · Bracelets 2 · Bangles 2 · Rings 3

  Parampara

  13 designsNecklaces 3 · Earrings 3 · Pendants 2 · Bangles 3 · Rings 2

  Why it matters

  Live designs in the collection right now, and how they split across jewellery types. These counts come from the catalogue on every build, so they cannot drift from what the collection pages show.

Ranges describe the live catalogue at the time this page was built and move as designs are added or retired. Never assume gross weight equals gold weight.