See the difference. Choose with confidence.

22K jewellery is gold alloyed for strength — a long-established, perfectly good way to make jewellery. The differences below are about purity, about what gets declared to you, and about how much precious-metal weight a design needs.

• Gold purity

  Swarnishq

  ✓YesDeclared as 24K pure gold, stated to three decimals on every piece.

  Traditional 22K jewellery

  –It depends22K — gold alloyed with other metals for strength.
  Why it matters

  Purity is what the gold in a piece actually is. It is a separate question from how much of the piece is gold — which is why we declare both, rather than letting one imply the other.

• Transparency

  Swarnishq

  ✓YesDeclared 24K gold, other weight and gross weight, on the tag and the invoice.

  Traditional 22K jewellery

  –It dependsVaries by seller. Gross weight is commonly quoted; the split is not always given.
  Why it matters

  Without the split you cannot answer the only question that matters when you buy gold: how much of this is gold? Never assume gross weight equals gold weight.

• Design & style

  Swarnishq

  ✓YesEngineered structure allows forms 24K could not hold on its own.

  Traditional 22K jewellery

  ✓YesA wide, long-established design vocabulary.
  Why it matters

  Pure gold is soft, which historically confined 24K jewellery to a narrow set of shapes. Building the piece as a structure is what widens that range without touching the purity of the gold in it.

• Weight that counts

  Swarnishq

  ✓YesDeclared 24K gold weight is separate from gross weight, always.

  Traditional 22K jewellery

  –It dependsGross weight is the usual reference point in the market.
  Why it matters

  Gross weight is what a piece weighs. Declared 24K gold weight is what is gold. Confusing the two is the single most expensive mistake a buyer can make, and it is the reason the Truth Tag exists.

• Value for money

  Swarnishq

  ✓YesLess precious-metal weight per design, so a budget reaches further.

  Traditional 22K jewellery

  –It dependsPrice tracks gross gold weight closely, so scale costs more.
  Why it matters

  This is a statement about what a budget reaches, not a statement about returns. Nothing here is an investment claim, a valuation or a resale estimate.

• Wear with confidence

  Swarnishq

  ✓YesLower precious-metal exposure per piece — easier to actually wear.

  Traditional 22K jewellery

  –It dependsHigher precious-metal exposure often means locker time.
  Why it matters

  Jewellery that never leaves the locker was not really bought to be worn. The less precious metal a design needs, the less there is to be nervous about on an ordinary Tuesday.

• Buyback promise

  Swarnishq

  ✓Yes100% Buyback on Eligible Declared 24K Pure-Gold Content*

  Traditional 22K jewellery

  –It dependsExchange and buyback schemes vary by seller and by their terms.
  Why it matters

  Our promise is measured against one number: the eligible declared 24K pure-gold content of your piece, at the applicable rate on the day. Other weight and gross weight are never valued. Full terms apply, and they are published in full — read them before you rely on them.

Comparisons describe general market practice, not any particular seller. What applies to a specific piece — ours or anyone else's — is what its own documentation says. Swarnishq figures come from the Truth Tag and invoice supplied with each piece.